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Welcome to BrandLeaders, a division
of Integrity Search Inc. Under the
direction of President Marvin
D. Melnikoff, we are a search
practice dedicated to the recruitment
of senior-level professionals in every
aspect of licensing and branding.
BrandLeaders conducts searches for
companies seeking to strengthen their
brands through innovative leadership.
Created in response to a dearth of
specialized recruitment service in
the licensing industry, BrandLeaders
performs immense amounts of research,
interviews and "legwork",
working to understand what type of
candidate would best suit the position.
It is, in essence, a mediating agent
between company and client that conducts
an objective evaluation for hiring
negotiations.
The Licensing Book profiled
the launch of BrandLeaders in a full-length
feature in its November 2002 issue.
Referencing the recruiting coup of
tapping industry veteran Marvin Melnikoff,
Integrity Search President Janet Long
said:
"I couldn't think of another
person who better understands the
licensing industry from the inside
out. He has credibility among licensees
and licensors and is not only known
for his business savvy and expertise,
but for his ethics and integrity as
well."
BrandLeaders: The Next Generation
Marvin Melnikoff, president of BrandLeaders,
served as co-chair for the 2004 Temple University Annual Economics of Sports Conference, with the theme
of "Sports and Entertainment
Branding: Dynamics, Illusions and
Realities." The conference is
co-presented by the Fox School of
Business and Management and the School
of Tourism and Hospitality Management.
BrandLeaders helped recruit an all-star
conference faculty panel, including
Mark Dwyer of NASCAR, LIMA Hall of
Famer Lois Sloane of SloaneVision
Unlimited, Dave Coskey of Comcast
Spectator and The Licensing Book Editor
Matthew Scheiner.
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